With restrictions easing and pubs across Ireland getting ready to reopen, many can’t wait for a proper pint of the black stuff.
The Irish brewery will be working extra hard as Guinness commits to brewing an extra 5 million pints per week as pubs reopen.
Outdoor dining in Ireland will be allowed from 7 June. Then diners will be able to enjoy a meal and a pint inside from 5 July.
In preparation for these highly anticipated dates, the famous Irish brewery will be working hard to ensure enough Guinness to go round.
An ambitious task – plenty of Guinness for everyone
It is great news for fans of the black stuff as Guinness commits to brewing an extra 5 million pints per week as pubs reopen across Ireland.
Marketing Director of Diageo Ireland Hilary Quinn spoke on the highly ambitious target. She said, “Guinness is committed to supporting Irish pubs and the hospitality trade to emerge stronger.
“We have worked hand in hand with trade partners to provide vital solutions since lockdown measures were introduced on 15 March 2020. We will continue to do so through Guinness Raising the Bar.
“The initiative is our commitment to the future of the Irish pub, which serves as the social hub at the heart of our communities. It is a place to connect, to converse, to share, to enjoy.”
Raising the Bar – looking out for Irish hospitality
As part of their ‘Raising the Bar’ initiative, Guinness has committed to brewing an extra 5 million pints per week.
Many pubs across Ireland have been closed for the past 17 months. Thus, Guinness hope that the extra pints will help businesses restock as they reopen next week.
Guinness set up the €14m fund last July, which has seen over 5,000 publicans sign up so far. Initiatives include supplying 5,000 safety kits, 50,000 staff uniforms, and 125,000 litres of hand sanitiser for staff and customers.
Alongside this, the ‘Raising the Bar’ fund has also paid for COVID-19 safety training for over 20,000 bar staff.
Back to the pub – pints with friends again
The recent Guinness ad pulled on the heartstrings of the nation and made many even more excited for 7 June.
Guinness are going the extra mile with their commitment to brewing an extra 5 million pints per week. Alongside this, they have done much to help Ireland’s hospitality industry get back on its feet after a difficult year.
One of the vital measures of the ‘Raising the Bar’ programme will help businesses comply with social distancing guidelines. The fund oversaw the creation of over 1,200 outdoor seating areas in pubs around the country.