Top 10 best Irish Christmas ads of all time, RANKED

Awaken memories you didn’t know you had with the ten best Irish Christmas ads of all time.

As the big holiday season nears, we take a look back on some of the best Irish Christmas ads of all time to get you in the Christmas spirit.

Settle in with a cuppa and watch back on some childhood favourites. Ireland has produced some much loved Christmas adverts over the years.

From classics that no one can forget to some of the newer ones released in recent years, we examine them all and bring you our favourites. Here are the ten best Irish Christmas ads of all time!

10. Dunnes 2018 – make Christmas for everyone

Dunnes 2018 Christmas ad is a memorable one.
Credit: YouTube Screenshot / @dunnesstorestv

With snowfall making it difficult for Santa to deliver presents, two determined children bring the community together to ensure Santa knows where to stop.

As such, the community and the local businesses light up the town. This is a fun Christmas ad that reminds us all of the anxiousness waiting for Santa.

9. SuperValu 2020 – you’ve just got to believe

Supervalu made one of the best Irish Christmas ads of all time in 2020.
Credit: YouTube Screenshot / SuperValuIreland

With Covid-19 still looming in 2021, we thought this had to be included in our favourite Christmas ads of all time.

As Christmas draws closer, a little boy eagerly keeps asking for a special someone. With Christmas magic in the air, the little boy has all his dreams come true.

8. Bulmers 2015 – the chosen one

We loved the Bulmers ad in 2015.
Credit: YouTube Screenshot / BulmersIrishCider

The team at Bulmers all awaits Tom’s decision about who gets to turn on the lights in the orchard.

Bribing their way into the hearts of their boss, the Bulmers’ workers all do their best to be chosen, giving tarts, mugs and more.

This humorous ad has to be one of the best Irish Christmas ads of all time.

7. Lidl Ireland 2016 – share special more moments

Lidl Ireland made one of the best Irish Christmas ads of all time.
Credit: YouTube Screenshot / Lidl Ireland

A family work together to give the ultimate gift this Christmas: memories. The family turned an old house into a place worthy of hosting Christmas dinner with all the extended family.

Then, together they plan the ultimate surprise for someone special who too brings a touching moment to the Christmas ad.

6. Denny 2017 – an iconic Irish Christmas ad

Do you remember Denny's Christmas advert from 2017?
Credit: YouTube Screenshot / Denny

This Christmas ad will no doubt awaken memories for anyone who has had an Irish Christmas.

From the magic of Santa having enjoyed some mince pies by the fire to leaving all the presents on the Christmas list.

The little girl’s enjoyment and surprise are truly heartwarming as she says the infamous line, “he’s a very good Santy”.

5. Woodies 2019 – the true spirit of Christmas

Woodies made one of the best Irish Christmas ads of all time in 2019.
Credit: YouTube Screenshot / Woodie’s TV

Christmas can be a lonely time for people, but this ad from Woodies highlights the importance of community in people’s lives.

Ms Higgins is a well-loved woman in her local community, but she lives alone with her dog.

However, a community member goes out of their way to ensure that Ms Higgins feels the magic of Christmas.

4. Telecom Éireann 1998 – talk longer with someone you love

We loved Telecom Eireann's 1998 advert.
Credit: YouTube Screenshot / Classic Irish Advert

This Irish Christmas ad is an oldie but a goodie! A little girl makes a call to the big man himself, thanks to Telecom Éireann.

The simplicity of this advertisement brings home the message of connecting with those important this holiday season.

3. An Post 2005 – the Snowman

An Post created one of the best Irish Christmas ads of all time in 2005.
Credit: YouTube Screenshot / Caitriona Faherty

This iconic Christmas ad creatively shows how the post gets delivered at Christmas. Here, the letters float in the moonlit skies thanks to An Post. 

This has to be one of the best Irish Christmas ads of all time!

2. ESB 1988 – going home

ESB 1988 was an emotional homecoming ad.
Credit: YouTube Screenshot / fireeater999cmcc

For anyone with an Irish mammy, you will all know of the eagerly anticipated return home after some time away.

This Christmas ad by ESB sums it up perfectly with the mammy pottering around the house, ensuring everything is perfect for the son’s return.

From baking to turning on the electric blanket to a big welcome home hug, this will remind certain generations of going home at Christmas.

1. Guinness 2011 – one of the best Irish Christmas ads of all time

Guinness tops our list of best Irish Christmas ads of all time.
Credit: YouTube Screenshot / GuinnessIreland

Unsurprisingly, Guinness comes in first as one of the best Irish Christmas ads of all time.

As Christmas Eve turns into Christmas Day, the magic of snowfall turns Dublin into a magical scene. Where, even at the home of Guinness, they dream of a white Christmas.